Market your learning module to a wide audience during its development and when it has been completed.

   Experiences:

One Consortium team stated succinctly: "Development of curriculum support materials, even if developed by teachers, does not mean that those materials will find their way into the classroom. A market must be identified before development begins and the market must include not only classroom teachers, but also content area supervisors."

Several teams issued press releases in the teacher's local newspapers and in the educational press during the development of their learning modules. Some agencies created bookmarks or small give-away items that they distributed easily and inexpensively. Several teams introduced their learning modules during presentations at national education conferences. Electronic dissemination of information was used by many-listserv announcements and registration of the sites with search engines.

   Recommendations:

• Develop a marketing plan and a budget that will meet its goals.
• Develop and disseminate press releases to teachers' local newspapers and educational publications as well as the regular avenues for press releases within your agency.
• Place advertisements for your module in appropriate publications and request links to it from online sources.
• Present information about your learning module at appropriate educational conferences and workshops.
• Use appropriate listservs and other electronic dissemination technology to disseminate information about your learning module.

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