Functional Statements > Office of Communications and Outreach

SECTIONS

1. MISSION AND RESPONSIBILITIES
2. ORGANIZATION
3. ORDER OF SUCCESSION
4. FUNCTIONS AND RESPONSIBILITIES OF OCO COMPONENTS
1. IMMEDIATE OFFICE
2. COMMUNICATION DEVELOPMENT
3. MEDIA & CUSTOMER RELATIONS
4. OPERATIONS, AGENCY SERVICES, AND EMPLOYEE ENGAGEMENT
5. NATIONAL ENGAGEMENT
6. STATE AND LOCAL ENGAGEMENT

I. MISSION AND RESPONSIBILITIES

The Office of Communications and Outreach is responsible for overall leadership for the Department in its communications and outreach activities, designed to engage the general public as well as a wide variety of education, community, business, parent, academic, student, and other groups, including the media, intergovernmental and interagency organizations, and public advocacy groups in the President's and Secretary’s education agenda. The Office directs, coordinates, and recommends policy for activities designed to:

• Make the Department's policies and the Secretary’s goals widely understood by the public and the many groups interested and affected by education matters, with a particular emphasis on under-served groups.
• Initiate and oversee the creation of specialized and proactive public outreach and information programs of high visibility and timeliness to generate interest in and focus on issues and activities relating to the mission of the Department.
• Develop productive working relationships with the press, mass media outlets, and the many groups involved in education issues, as well as with other federal agencies, and state and local government and non-governmental organizations.
• Develop communications strategies and work with all Principal Offices to oversee and coordinate communications efforts.
• Ensure that a clear, coherent and cohesive message is developed and communicated.
• Develop Web-based content, digital media, video broadcasts, publications, written documents, and other communication products of high quality with useful content.
• Promote and support stronger ties between the Department and school reform efforts.
• Lead, monitor, and evaluate interagency cooperation involving ED.
• Direct and recommend policy for the Federal Interagency Committee on Education, Intergovernmental Review of Federal Programs, and recognition programs such as the Presidential Education Awards program, the Presidential Scholars program, Blue Ribbon Schools, and ED Green Ribbon Schools.

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II. ORGANIZATION

The Office of Communications and Outreach is under the supervision of the Assistant Secretary for Communications and Outreach, who reports directly to the Secretary of Education. The Assistant Secretary provides overall direction, coordination, and leadership to the following main components:

• Communications Development
• Media & Customer Relations
• Operations, Agency Services, and Employee Engagement`
• National Engagement
• State and Local Engagement

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III. ORDER OF SUCCESSION

In the event that theAssistant Secretary for Communications and Outreach dies, resigns or is otherwise unable to perform the functions and duties of the office, and the office is thereby deemed to be vacant, the Deputy Assistant Secretary for External Affairs shall temporarily perform the functions and duties of the office in an acting capacity. 

In instances where the office is not vacant, but the Assistant Secretary for Managementis absent, the following officials, in the order shown, shall perform the functions and duties of the office: 

• Deputy Assistant Secretary for External Affairs
• Deputy Assistant Secretary for Communication Development
• Press Secretary

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